Blog

Marketing Differentiation: Creating a Brand to Set Your Business Apart

Selling. Whether it’s a product or a service, you can’t sell it if you don’t market it. And marketing works best when it conveys a brand customers can connect with.  Marketing Differentiation—What it is and What it isn’t Marketing differentiation is not the catalog of products or menu of services that your company offers.  Differentiation … more »
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What Is Microfiber?

Microfiber describes any synthetic fibers that weigh less than one denier and are thirty times finer than cotton, ten times finer than silk, 1/16th of the thickness of human hair and almost invisible to the naked eye. Although there are many different types of microfibers (e.g. nylon, kevlar, polyester, and polyamides}, conventional microfiber refers to … more »
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Taking the Textile Industry Into the 2020s

Listen in as Calderon Textile’s Founder and CEO Azher Khan and Ammar Khan, Vice President of Sales and Marketing, discuss the challenges the textile industry faces moving into the new decade, and how they’ve positioned their company not just to embrace those challenges but to take a leadership role in assisting CSC customers to achieve … more »
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Supply Management: How’s It Working for Your Organization?

The Institute for Supply Management (ISM) defines supply management as “the identification, acquisition, access, positioning, and management of resources and related capabilities the organization needs or potentially needs in the attainment of its strategic objectives.” ISM further identifies the specific components of supply management as disposition/inventory recovery, distribution, inventory control, logistics, materials management, packaging, product/service … more »
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